Ariat International
Designing a new membership experience for the newly release point reward system.
ROLE
Site Experience Intern
THE TEAM
Christian Linares, UX Manager
Regan Parker, Senior Marketing Manager
Abigail Scott, Sr. UX Designer
Samin Mobini, UX Designer
Aumi Milani, Marketing Manager
TOOLS
Figma, PlaybookUX, Full Story, Google Suites, Microsoft Suites
DURATION
June 2024 - Aug 2024
OVERVIEW
The membership page needs a redesign to enhance personalization,
improve interface design coherence with Ariat's brand, integrate a
reward system, optimize information architecture for easier navigation,
and boost user engagement with promotional content.
Incorporating personalized content, modernizing the design with cohesive
branding, implementing a reward system, optimizing information
architecture for easier navigation will collectively increase engagement,
brand loyalty, and satisfaction.
